OVERVIEW

For my professional development class, our semester project was specifically focused on obtaining a client to either redesign their preexisting branding or create an entirely new identity if they did not previously have one established. After careful consideration, I chose to work with a local career and resume writer, 417 Resume Renovators, who was actively looking for a comprehensive rebrand while also changing his company name to Career Renovators. The project was particularly exciting because it involved not only the creation of a new logo but also the development of various collateral designed to reflect a modern and sophisticated aesthetic. This included stationery design, presentation slides, print and online advertisements, Instagram feed posts, and an engaging website design. Overall, this project provided me with a valuable opportunity to apply my skills in a real-world context, allowing me to further hone my design abilities while enhancing my understanding of client needs and expectations within the dynamic graphic design industry.