Advertising & Promotion
MISSOURI STATE - COLLEGE OF BUSINESS
OVERVIEW
For my on-campus job at the College of Business for Missouri State University, my duties involved spearheading the creation of advertisements, department materials, and executing campaigns, all while adhering to the pre-existing brand guidelines. The designs I crafted were initially subject to through assessment and green-lighted by the Director of Marketing and Communications, with the ultimate review and approval was processed by the Dean of the College of Business. These efforts reached over 24,000+ prospective students both nationally and internationally.
SERVICES
Print Design Brand Guidelines Advertising & Promotion
SOCIAL MEDIA POSTS
Infographic social media and digital ads to display yearly growth and event spaces. I played with texture, opacity, and photography to create a sleek modern look that identified with Missouri State’s brand guidelines.
CARER FAIR’23 POSTCARD
Both were printed and mailed to over 200+ regional and national employers
TCM DEPARTMENT FLYER
Printed and displayed to perspective students visiting Missouri State
The Standard Newspaper - Missouri State University
Welcome Back Ad - over 4,000 copies distributed to over 50 locations in Downtown Springfield
AACSB ANNUAL REPORT COVERS
Printed - Viewed by internal and external College of Business leaders to monitor continuous improvement
DEPARTMENT BANNERS
Table banners and cloths designed and crafted for each of the seven distinct Colleges in the School of Business, ensuring that all elements remain consistent with the established Brand Guidelines and the specific colors representing each Department.